According to a research group, worldwide email use continues to grow at a healthy pace. In 2015, the number of worldwide email users were nearly 2.6 billion. By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. Do you think email is dead, I think not! There is a new generation of email.
We are in a new generation of email because we, as a human race, have evolved in the way that we communicate through email. Nowadays, mobile devices have made it possible to explore a new way to communicate through email. Online experts say that people aged 14-18 will always read emails on mobile first, 29% for ages 19 – 34 and 8% of the group of 56 – 67. – Adestra “Consumer Adoption & Usage Study” (2016). Without this information, it would be easy to forget that people use email a lot, wouldn't it? Think about it...it's a fact: we all have woken up in the morning, picked up our phones and checked our email before jumping on social media. When you stop listening to people on the internet tell you that email marketing is dead, then you will begin to understand why you should never take email marketing off the table.
How do you get in touch with the new generation of email marketing?
People who still use email marketing are the type of people who understand the value of information like the statistics above. These people also have one thing common, they all understand how to communicate with this new generation of emailers. People don't use email the same way they used to anymore. When you stop and think about this for a moment, you will realize yourself that you don't view email the same way you used to back in the day. Everyone knows when something evolves, perceptions evolve as well. That means when email communication evolved, the way you communicate through email evolved with it.
A new way to communicate
You probably already know that we are in an age where people are not only communicating through multiple media outlets but also across multiple devices. Think about where you are reading and or listening to this right now. What's your current frame of mind? How are you consuming this information right now? Would you have the same state of mind if you were on a different device? Psychologists tell us that your behavior and your emotional state changes according to your current environment. Your emotional state and your behavior online will vary depending on where and what device you're using at the moment.
The more you understand this fact, the the more you will understand how creative your email marketing will need to be in order to have an effective campaign in today's world.
Everyone knows how difficult it is to reach an audience. You need a universal communication tool that covers a wide range of possibilities and ultimately bring about results.
This new universal method is called mini courses or you can call them mini tips, mini instructions, etc. The key word here is mini. If you say the word mini then you will give your email readers the impression that you not only have something of value, but you are also conscious about their time. You will also stretch out your content distribution.
One can see significant results just by simply sending out mini courses, instructions etc. There's a template that I use to help me develop my mini courses.
When you use this template for your email marketing, you will begin to notice how effective your communication is to your prospective clients, blog audience and niche market.
People who use mini series as part of their email marketing campaign are the ones who are in tune with the modern way of communicating with their prospects. I wonder how miniseries email marketing can work for your content and your brand. I've noticed that people who use this tool, they have always gotten continuous results. Which is something we all strive to accomplish as blog and site owners
We are in a new generation of email regardless what you have been told in recent past. It's up to you to step into this new world and make it work for you and your brand. Why not start now and adjust your content approach by sending out mini email courses.