Everyone knows how important a brand is. That's what separates all these companies from one another. This is also how you connect with your favorite brands. No one is exempt from having a favorite brand. Just look in your fridge, closet, and your driveway and everywhere else in your home… all these items represents a brand. The same connection you have with the brands in your home, your blog audience can have with you. Regardless if you're using a logo or your face, you need to figure out what your brand's personality is so you can connect with people who best resemble that style.
As you build your brand, you will notice how simple and seamless the process is. it doesn't take that much to establish yourself as a brand. When you think about it, we are all living, breathing brands representing our family's name, legacy and heritage. Think about the last name you carry with you. You may or may not notice that you're always aware of how you represent that name and the values that best resemble that name. This is the general thought process you must carry over into your online brand.