“Communication must be hot. That's honest open and two way” ~Dan Oswald. We are all communicators. There is no such thing as someone who can't communicate. It's all about what and how you're communicating. Studies have shown that the single greatest cause for bad relationships and business is bad communication. So what's most important is about what you're saying and how you're saying something. As opposed to having “talent”

Establish your voice

The more you understand your brand's voice the better quality of readers you will see. The question you have to ask yourself is, what kind of language do I want to speak? Who will this language most appeal to?   We all can agree that everybody don't speak the same language. This is especially true when it comes to age group, gender and interests. So you have to be sure about your language style because this will reflect the trooper of people you want to attract to your blog.   Think about the tone and feel of your content. Is it laid back and conversational? Is it more professional? Understand your tone and feel of your content and you will know who your audience is.

Establish A Clear message

Great communicators know exactly how to get their messages across very clearly and very quickly. Whatever the message is, if you are a good communicator, you will be able to get your message across to potential leads.   The clearer you are with your message, the better your prospects will be. If you have some trouble coming up with a branding message, then you will need to watch this video (link) of Carmine Gallo. He is a Forbes journalist that teaches professionals and brands how to outline a message on minutes. The link is below.   Either way, your message should reflect who your ideal audience is.   It's in your best interest to establish a voice and establish a clear message. Before you see any changes happen with your blog, you must establish these two simple steps.

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